Anything on Two Wheels Tour
Four Bikes. 1500 Miles. Five Shows.
When David of CROIG saw Twin Cities musician Astronautilas perform at a Moto Collective pop-up show, he noted the successful turnout and the community’s positive energy. David had an idea. He saw an opportunity to introduce music lovers to the moto scene and vice versa.
Astronautilas had just released a new album and would soon go on a regional tour; but the typical tour routine was wearing him out. He wanted a unique way to connect with his fans and share his music.
David pitched an idea to him: the Anything on Two Wheels Tour, a small motorcycle crew riding through the midwest, connecting with music fans and the CROIG community along the way.
Astronautilas was all in.
What We Did
- Production
- Sponsorships
- Content Creation + Strategy
- Product Placement
- Tour Management
David floating the idea to his contacts, looking for sponsors. He was stunned by their incredible response.
Indian Motorcycles loaned bikes. Progressive Insurance, Rebel Yell Whiskey, Bell Helmets, Converse, Sena RideConnected, Meta Magazine, Vibes, and Roland Sands Design all jumped on board, excited to support the trek.
The Fall of 2019, a crew of four hit the road. They rode to venues in Duluth, Detroit, Milwaukee and Chicago before landing right where everything began - the Moto Collective in Minneapolis, MN.
Every day, the crew had to navigate a full day’s ride, create video and photography content on the road, coordinate with fans and followers, manage their sponsorships and the tour. By the time they rolled into the venue, the crew was exhausted. Regardless, Astronautilas rallied. The whole group was inspired by the energy of the crowds and the camaraderie of their fellow bikers.
By journey’s end, they had ridden over 1,500 miles, performed in five cities, and cruised alongside over 30 members of the CROIG community.